Spirits Education in the Industry with Didier Ghorbanzadeh

Spirits Education in the Industry with Didier Ghorbanzadeh

How do the pros learn about spirits and what does that mean for industry players and for the final consumer? Industry education is a growing practice and for this episode we talk to Didier Ghorbanzadeh, Expertise and Education Manager at La Maison du Whisky.

Born in France, Didier grew up between his home country and the USA before moving to Japan for 3 years. Upon returning, he completed a Masters degree in International Wine Management, and after a couple years working in the wine industry, he joined La Maison du Whisky in 2011 as European Brand Manager for Nikka Whisky for 6 years. Currently, he has taken on a new role as Expertise and Education Manager, promoting the spirits knowledge and the entire LMDW portfolio through training, the “Le Lab” YouTube channel and his first book: Le nuancier des alcools.

Products, places and people mentioned in the episode

Le Nuancier des Alcools Educational book and tool

La Maison du Whisky

La Maison du Whisky educational opportunities and programmes

LMDW Lab 

Making Cocktails at Home LMDB Lab episode with me

Nikka Perfect Serve

Cocktail of the Month: Alaska Cocktail

3 parts gin
1 part yellow chartreuse
A dash of orange bitters

Shake over ice and strain into chilled cocktail glass and garnish with a lemon zest.

Big thanks to…

Didier Ghorbanzadeh of LMDW

World Radio Paris for editing and production

Son Little for the music we use

and YOU for tuning in, downloading and listening!

You can also find more of the best Paris cocktail talk at:

52 Martinis site or if you’d like to carry me around in your pocket, download the iOS app, Paris Cocktails

The audio show is available on iTunes, World Radio Paris, 52 Martinis or wherever you might get your podcasts.

As usual, we remind you to drink responsibly.

Finally, if you like what we’re doing, please help us spread the cocktail word and drop a quick review

About Forest Collins 376 Articles
Cocktail Expert Forest Collins is the creator of 52martinis, an online guide to the best cocktail bars in Paris and other small batch spirits news from France. We've also recently launched an app so you can keep all that bar info in your pocket!